What does facebook Graph Search mean for your business?

presented by asullivanstudio
Type in REAL-world, REAL-language questions for REAL-world Answers

  • 1 Billion

    People

  • 240 Billion

    Photos

  • 1 Trillion

    Connections


Facebook’s Graph Search can revolutionize the way we find information

Graph Search

Pulls REAL-world results based on your friends, likes, and interest.

Photos

Results can be filtered
making it easier to
find a specific
location or event.
(Like restaurants,
landmarks, and venues)


A great tool during breaking news!

Results

Graph Search delivers relevant results based on the most engagements:

My Friends who Like to Travel

  • My Friends who Like to Travel
  • Places My Friends go.
  • Photos of where my friends eat

Search suggestions in the search bar can trigger
web searches displaying Bing results.

My Friends who Like to Travel

So, you have a small business...

Why is updating your searchable content is important?

Rankings will be based on top search suggestions.
These results are based on data shared by a business and
the connections of the person searching.

  • Chris A great Place for Lunch in NYC
  • Lemon Shop Eats NYC group
    “Enjoying Lunch at the Lemon Shop”
Connections are influenced by People, Pages, Apps, Places, and Groups.

Long-tail searches

provide more targeted unique visits

Friends who work at my company and like to ski

What does this mean?

Likes are important...again

The more Likes or connections your
business page has, the more often it
will show up in relevant search results.

This includes Likes from Friends,
Followers, and Followers of Friends!

CONCLUSION

Businesses... if you have been neglecting your pages, now is the time to invest in your content. Searches are more specific... users are looking for you.